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Online MBA: Curriculum

Curriculum Details

33 TOTAL CREDITS REQUIRED

Our accelerated Global MBA features a comprehensive curriculum grounded in foundational business skills and best practices. Through hands-on projects and advanced coursework, you can make an immediate impact in your organization while preparing for future success.

Lebanese American University’s online MBA courses are delivered in a flexible, asynchronous format ideal for working professionals. Most students complete their degree in two years. The Global MBA has a wide range of elective options built into the curriculum, allowing you to customize your studies and build specialist knowledge in business analytics, marketing or general business.

In this 33-credit program, you will complete 11 online MBA courses that explore topics like strategic management, business economics, digital marketing and business analytics. The curriculum includes six core courses (including a capstone) and five electives. The capstone course in strategic management will run throughout your studies. Though there is no particular order in which you must take your required courses, the capstone must be completed last.

When you graduate, you’ll have the analytical thinking and problem-solving skills required to grow your career as an innovative leader.

Core

The objective of this course is to provide an understanding of financial accounting fundamentals for prospective consumers of corporate financial information, such as managers, stockholders, financial analysts, and creditors. The course focuses on understanding how economic events like corporate investments, financing transactions and operating activities are recorded in the three main financial statements (i.e., the income statement, balance sheet, and statement of cash flows).
This course introduces students to corporate finance principles and applications. It covers the following topics: (1) Financial Statements; (2) Cash Flow Estimation; (3) Time Value of Money; (4) Capital Budgeting Methods; (5) Valuation of Bonds and Stocks; (6) Risk and Return; and (7) Cost of Capital.

This course is an overview of microeconomics from a managerial decision-making standpoint, emphasizing and applying the basic concepts to selected problems. Topics include the firm’s behavioral and managerial theories, determination of national income, demand estimation, cost determination, forecasting, and government regulation.

This course shows students how to manage the marketing process for organizations, to optimize the resource use and to maximize the benefits. It focuses on decision-making. Lectures, case studies, discussions and projects engage students in learning how best to manage scarce resources.

Covers statistical and business analytics tools useful for making effective managerial decisions in a disorganized and uncertain environment in all functional areas of business. Students learn the essential statistical topics of description, probability, inference and regression, and how to apply them using Microsoft Excel. They learn how to choose appropriate statistical methods in realistic business contexts and how to interpret and effectively communicate results. Students also learn how to use data visualization tools, pivot tables and charts, data tables, optimization models and Monte Carlo simulation.

The capstone course focuses on the concepts of strategic management and competitive analysis to develop critical management skills within our graduates. Emphasis is given to integrating concepts and ideas from the major business functions such as: Management, Marketing, Economics, Accounting, Analytics and Finance to provide a comprehensive perspective on how companies are managed locally and globally. Topics and case studies are selected to guide students through the process of strategic planning and execution, starting with the basics of setting a direction for the company and ending with a proper execution plan and monitoring mechanisms. Students will also use the acquired knowledge and skills and work as consultants to help major firm in strategizing and achieving competitive advantages. This will materialize through the group analysis of up-to-date and relevant case studies.

Elective

This course is an examination of research methods applicable to the identification, definition, and problem resolution in a business environment, emphasizing methodological aspects and data collection and analysis techniques. Topics include problem identification and definition, hypothesis formulation, selection of appropriate research designs, sampling, data collection methodologies, statistical validation, and research report writing.

The objective of this course is to provide you with the latest world-class knowledge of major frameworks, theories, and research findings in the trending field of digital marketing. The goal of this course is not to simply learn the material, but rather it is to integrate and apply it. By the end of this course, students will be able to design and implement digital marketing strategies for companies, taking into consideration their global scale and the different markets they operate in. Emphasis will be placed on understanding the Omni-channel shoppers’ & e-retailers’ motivations, crafting effective digital strategies, making efficient use of the virtual environment in the global marketplace.

This course examines real world examples of how insights gained through analytics to significantly improve a business or industry. Through our tour of real-world transformations driven by analytics, students will gain knowledge in the use of descriptive, diagnostic, predictive, and prescriptive analytics models.

Tourism is one of the largest global industries and a major source of cross-cultural interactions and cultural change. This course provides theoretical understandings of tourism’s economic, environmental, and social benefits and impacts on local communities and environments, using case studies to illustrate various types of tourism in several regions of the world.

Students will experience a foundational as well as practical approach for developing a social media plan. In addition, students will gain technical hands-on experiences by using interactive simulations and conducting real life projects related to social media platforms.

This course offers students an understanding of the “data” or the conscious/non-conscious information processing in our brains explaining the consumer’s decision-making on a non-conscious level. Neuro-metrical and biometrical measures, models and technologies help students understand and predict consumer behavior using non-traditional research methodologies.

Cognitive analytics is about understanding brain science (neuro-science, behavioral economics & social psychology) and exposing as well as measuring the consumer’s hidden data from the mind and body. Applying data mining techniques to Neuro Marketing data (mind-mining) will provide students with a much deeper and richer understanding of consumer preferences, choices and behavior.

This course provides a framework and tools for managing and analyzing an organization’s digital presence for marketing purposes. This highly technical and analytical course applies concepts of social media marketing in practice through applicable projects and assignments. Students are given the opportunity to experience and analyze the effects of creating, promoting, and adapting marketing activities so as to measure their effects on the company, as well as global markets the brand operates in.

This course is an introduction to the application of mathematical techniques in business decision-making, emphasizing practical usage in management situations. Topics include linear programming, transportation problems, network planning, queuing theory, regression analysis, and modeling techniques.

This course involves the study of a business subject of current or special interest affecting decision-making as per following selected topics (can be taken several times under different topics):

  • Data Analytics and Operation Management
  • Accounting and Finance
  • Marketing and Management

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