Online Digital Marketing Certificate: Courses
Curriculum Details
- 3 units
- 9 credits
- 6 months
The Digital Marketing Graduate Certificate is a flexible, high-quality online certificate that will equip you with essential digital marketing skills. Students who wish to continue their studies can transfer one credit from this program to count towards an MBA.
From campaign planning, through creative execution to analytics and optimization, the certificate will equip you with all the skills you need to succeed in digital marketing. You’ll study two core modules (6 credits) and one elective (3 credits) for 12 hours a week. This will enable you to gain a recognized certificate in six months. Alternatively, if you wish for a shorter duration, you can study the two core courses at the same time and finish in as little as four months.
As well as learning digital strategy and execution, you’ll gain a good understanding of content marketing, social-media marketing and how to work hands-on with digital metrics and analytics. This will enable you to plan, execute and continually optimize your own digital campaigns across a range of channels.
The certificate consists of on-demand digital lessons, written exercises and practical hands-on learning. As a student, you will train with some of the Middle East’s leading digital marketing specialists, and you will gain invaluable experience in digital marketing strategies, techniques, tools and technologies.
Lebanese American University endeavours to run all courses as advertised. In exceptional circumstances, however, the University may withdraw or alter a course.
Core
Credits
The objective of this course is to provide you with the latest world-class knowledge of major frameworks, theories, and research findings in the trending field of digital marketing. The goal of this course is not to simply learn the material, but rather it is to integrate and apply it. By the end of this course, students will be able to design and implement digital marketing strategies for companies, taking into consideration their global scale and the different markets they operate in. Emphasis will be placed on understanding the Omni-channel shoppers’ & e-retailers’ motivations, crafting effective digital strategies, making efficient use of the virtual environment in the global marketplace.
Students will experience a foundational as well as practical approach for developing a social media plan. In addition, students will gain technical hands-on experiences by using interactive simulations and conducting real life projects related to social media platforms.
Electives
Credits
This course provides a framework and tools for managing and analyzing an organization’s digital presence for marketing purposes. This highly technical and analytical course applies concepts of social media marketing in practice through applicable projects and assignments. Students are given the opportunity to experience and analyze the effects of creating, promoting, and adapting marketing activities so as to measure their effects on the company, as well as global markets the brand operates in.
Understand consumer behavior in the digital age. Gain practical experience of engaging and activating consumers across the entire customer journey. From acquisition to retention, learn how consumers discover, evaluate, and purchase products.
Find out about branding, customer acquisition, consumer analytics, and ethical considerations of all shapes and empower digital marketers working in virtual worlds. Become an expert in the marketing power of the metaverse.
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