Digital Marketing Graduate Certificate Overview
Launch Your Career in Digital Marketing
100% online
6 months
9 Credit Hours
$3,312 Total Tuition
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Start Your Marketing Career with LAU’s Digital Marketing Graduate Certificate
Break into the exciting and rapidly growing field of digital marketing. This intensive, fast-track program will equip you with the creative, analytical, and technical skills you need to thrive as a digital marketer.
Demand for digital marketers is surging. Employers want candidates with skills in areas such as creative execution, artificial intelligence (AI), and marketing technology. Build the knowledge and confidence you need to take your place among the digital marketers of tomorrow.
Certificate Details
- Part of the NECHE Accredited Online MBA
- Top 5% AACSB-Accredited Business School
- Recognized by top employers
- Taught by leading marketing experts
- Fast track: qualify in as little as 6 months
More Information About This Program
Click on each tab below to learn additional details regarding the program requirements and features.
Curriculum
Master the Skills That Power the Digital Marketing World
3 Courses
9 Total Credits
The Digital Marketing Certificate will equip you with the fundamental skills and tools you need for a successful marketing career.
The program equips students with the future-proof digital-marketing expertise today’s top employers demand. From analyzing buyer behavior, through creating execution using AI, VR, AR and other advanced technologies, to data-driven optimization, the program teaches students the skills they need to succeed.
Students study two core modules (6 credits), followed by the option to make up the remaining 3 credits from electives.
You will study these core units:
Digital Marketing
Learn the theory and practice of modern digital-marketing from leading experts.(3)
Social Media Marketing
Learn how to develop and execute your own social-media plan (3)
You will also choose one of the following elective units:
- Marketing Analytics (3)
- Acquiring and Engaging Customers in the Digital Age (3)
- Metaverse Marketing (3)
Admissions Requirements
Apply for a Place on the Digital Marketing Graduate Certificate
Application deadline Approximately two weeks before your intended start
Start date September, October, January, March, May
For detailed information on the admissions process and requirements, see our How To Apply page.
Apply for your place on the Lebanese American University Digital Marketing Graduate Certificate today. The application process is quick and easy, and you can save your progress as you go. If you have any questions, just get in touch. We’re here to help.
| Online Application Form | Complete your online application. |
|---|---|
| Degree | Degree Bachelor’s degree from a recognized university. |
| Transcripts | Transcripts Official copies of all undergraduate and graduate college transcripts. |
| Additional Requirements |
|
| English Language Proficiency | English Language Proficiency Applicants from programs where English is not the language of instruction must submit proof of proficiency by passing either IELTS, TOEFL iBT, or Duolingo English Test with the minimum scores respectively of 6.5, 80, and 115. |
Places on the program are in high demand. To avoid disappointment, start your application now.
Admissions DetailsTuition & Aid
Paying for Your Digital Marketing Graduate Certificate at LAU
$552 per Credit
$3,312 Total Tuition
Our team is here to help you find the best way to pay for your Digital Marketing Graduate Certificate at LAU. Explore the costs you’ll encounter below.
| Cost per Credit Hour | $552 (As an introductory offer, we currently offer three credits discount) |
|---|---|
| Total Number of Credit Hours | 9 |
| Total Estimated Tuition | $3,312 |
| Other Costs to Budget For | Your only additional costs will be for books and materials not billed to you by LAU. These costs can vary depending on how you obtain textbooks, and a variety of other factors. |
Paying for Your Certificate
The total cost of the certificate is $3,312. This is a discount of $1656, the equivalent of receiving one of the three courses free of charge. The total amount is paid in three installments, across the course of the year.
The Digital Marketing Graduate Certificate works both as a standalone qualification and as part of an MBA. Students intending to take the MBA can take advantage of the discounted price to get one of their MBA modules for free — and they will finish their studies with two qualifications rather than just one.
A corporate discount is available for institutions enrolling three or more students simultaneously.
- 3-5 students: 10% discount
- 6-9 students: 15% discount
- 10+ students: 20% discount
Get in touch today, to find out more about tuition fees and payment options for the Digital Marketing Graduate Certificate at LAU.
Tuition Details
Become an Expert Digital Marketer with LAU
Get the skills you need to enter a range of fast-growing, high-demand roles such as digital marketing specialist, brand strategist, digital influencer, social media marketer — and more. The LAU Digital Marketing Graduate Certificate is designed to rapidly equip you with the knowledge you need to make the switch to a fulfilling and lucrative career in digital marketing.
Do you want to make a clean break for a brand-new career? Are you ambitious to move into a marketing role with your current employer? The academics who designed and teach the digital marketing certificate are here to help you achieve your goals.
Join Some of the Most Exciting and Rewarding Careers in the MENA Region
Core Digital Marketing Roles such as digital-marketing coordinator, social media manager, content creator and paid-media analyst
Data-Driven and Technical Marketing roles in SEO, marketing automation, CRM and CRO
Roles in strategic and creative fields such as marketing Strategist, brand Marketer and creative producer Freelance roles such as marketing consultant, e-commerce, creator, influencer and digital product seller
Roles in strategic and creative fields such as marketing Strategist, brand Marketer and creative producer Freelance roles such as marketing consultant, e-commerce, creator, influencer and digital product seller
What You’ll Learn
By the time you have finished the program, you will know the theory and practice of audience segmentation, developing a digital campaign strategy, executing that strategy across the appropriate channels, and using analytics to continually optimize performance.
- Consumer Behavioral Analysis: find out how to analyze consumer behavior to understand preferences, intent, and more.
- Digital Marketing Strategy: build integrated digital campaigns that are scientifically engineered to maximize conversions.
- Social Media Strategy: develop a social-media plan that is effective across platforms to achieve your marketing goals.
- Content Strategy and Planning: develop and execute targeted content-marketing campaigns that build authority across the sales journey.
- Customer Journey Mapping and Strategy: match your digital marketing strategy to changing consumer behavior across the customer journey.
- Marketing Analytics and Reporting: learn how to use analytics to design and continually optimize a digital marketing campaign.
- Metaverse Marketing: learn how to engage with consumers in a range of virtual environments.
Program Outcomes
Understand how digital channels and platforms interact with consumer behaviors, offline brand touchpoints, and more. Learn how to use social, content, and other types of digital media to achieve business, sales, and marketing goals.
- Gain a deep understanding of the theoretical and practical building blocks of digital marketing.
- Get hands-on, in-depth experience of the digital marketing tools that employers use in real-world marketing campaigns.
- Understand how to apply advanced digital marketing methods and technologies to a range of different campaign types.
- Know how to confidently use digital analytics and analytical tools to continuously optimize campaign performance.
- Develop the confidence and skills to design real-world marketing campaigns based on case studies and data.
- Learn how to evaluate the ethical, cultural, and other diverse implications of digital marketing strategies and practices.
Faculty Spotlight: Abdul-Nasser El-Kassar
Abdul-Nasser El-Kassar, Program coordinator, MBA in Global Business Administration, MBA in Business Analytics
Abdul-Nasser El-Kassar is a professor, the Program Coordinator for the MBA in Global Business Administration and the MBA in Business Analytics, and the Program Director of Online Programs at Adnan Kassar School of Business. He is one of the Middle East’s leading academics in the field of business statistics, marketing analytics, and digital marketing.
Credentials
- B.Sc. in Mathematics Credential, University of Louisiana, Lafayette
- MSc in Engineering Management, University of Louisiana, Lafayette
- MSc in Mathematics, University of Louisiana, Lafayette
- Ph.D. in Mathematics, University of Louisiana, Lafayette
- Post-Doctorate, PDBP in Management & Marketing, University of Florida
Awards
- Distinguished Research Award, Academy of Information and Management Sciences, 2009
- Best Paper Award, Global Academy of Business and Research Conference, 2011
- Distinguished Research Award, Academy of Information and Management Sciences, Allied Academy Conference, New Orleans, 2012
- Best Paper Award, International Conference on Organizations and Management, Abu Dhabi University, 2015
- Best Paper Award, International Conference on Organizations and Management, Abu Dhabi University, 2016
- Best Paper Award, International Conference on Organizations and Management, Abu Dhabi University, 2017
Publications/Research
- El-Kassar, A. N., Makki, D., Gonzalez-Perez, M. A., & Cathro, V. (2023). Doing well by doing good: why is investing in university social responsibility a good business for higher education institutions cross culturally? Cross Cultural & Strategic Management, 30(1), 142165.
- Lythreatis, S., Singh, S. K., & El-Kassar, A. N. (2021). The digital divide: A review and future research agenda. Technological Forecasting and Social Change, 121359.
- Jaafar, R., Pereira, V., Saab, S. S., & El-Kassar, A. N. (2020). Which journal ranking list? A case study in business and economics. EuroMed Journal of Business.
- Itani, O. S., Kassar, A. N., & Loureiro, S. M. C. (2019). Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness. International Journal of Hospitality Management, 80, 78-90.
Membership in Learned Societies
- Member of the Asian Academy of Management
- AACSB Membership
- Member of Academy of Information and Management Sciences (AIMS), US
Expert Faculty Who Are Committed to Your Success
Between them, the academics who designed and teach the Digital Marketing Certificate have a hundred years of experience teaching and practicing marketing. The world-leading experts at LAU are here to help you build knowledge and your skills.
- The teaching staff are qualified at least to doctoral level.
- All have published in leading academic journals worldwide.
- Every member of staff teaching the program has won awards for their research.
- All the teaching staff have extensive real-world marketing experience with major global brands.
- Expertise includes marketing strategy, business statistics, AI in marketing, shopper marketing — and more.
Frequently Asked Questions
Explore our frequently asked questions for in-depth answers. If you don’t find what you’re looking for, reach out to us.
Digital marketing uses online channels like search engines, social media, email, and websites to promote products or services. It combines data, creativity, and technology to reach and engage target audiences effectively.
A digital marketer plans and runs campaigns across online platforms, analyses performance data, and adjusts strategies to boost visibility, engagement, and sales. Their work blends creativity with analytics and technical skills.
Yes. It offers strong demand, varied roles, and room for advancement. As businesses shift online, skilled marketers are needed to manage campaigns, data, and customer relationships across digital channels. If they want to succeed, companies must engage in marketing campaigns. And while digital marketing will evolve, it will remain the most important means of engaging with consumers for both B2C and B2B brands.
Earnings vary by experience and specialization. Entry-level marketers earn modestly, while experienced professionals or managers in SEO, PPC, or strategy can command high salaries, especially in large organizations.
Yes, social media is a core part of digital marketing. It focuses on building brand awareness and engagement through platforms like Facebook, Instagram, LinkedIn, and X, often working alongside other digital channels. That’s why the LAU Digital Marketing Graduate Certificate includes a comprehensive module on social media marketing, taught by leading experts in the subject.